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Suppose Nike's managers were considering expanding into producing sports beverages. Why might the company decide to do this under the Nike brand name? A or B
A) The cost of producing sports beverages under a new brand is greater than producing the sports beverages under the Nike brand, given the current products being produced by Nike.
B) The cost of producing sports beverages under a new brand is less than producing the sports beverages under the Nike brand, given the current products being produced by Nike.
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