Producing a numerical score called gullible

Reference no: EM131009234

As part of the study underlying Example 1, each customer took a test that measures willingness to believe claims, producing a numerical score called Gullible. If the customers had not been randomly assigned, an analyst planned to fit the regression model

Credibility = b0 + b1D(Plausible) + b2 D(Stretch) + b2 D(Outrageous) + b3 Gullible + e

Why would this regression be better than the ANOVA regression used in Example 1?

Reference no: EM131009234

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