Produce social change among stakeholders of organization

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Reference no: EM132214451

You are a corporate event planner for Creative, Inc., a US-based company in your city (you decide the city and state). Your task is to come up with a corporate event that promotes your organization’s civic agenda that will ultimately result in a societal change.

Your goal as an event planner is to educate, persuade, promote, and produce social change among stakeholders of your organization.

Provide a brief description of Creative, Inc., the civic agenda, and the resulting societal change desired.

Identify a corporate event that promotes the civic agenda. Explain your choice. Select and reference one of the theories presented in Public Communication Campaigns, Part III. Theory Foundation that will guide your planning process.

Identify the audience for the event.

List several specific social change goals for the event.

Explain in 2-3 paragraphs your preliminary ideas for planning the event.

Reference no: EM132214451

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