Reference no: EM132976632
Project: Digital Marketing; creating noise
Purpose
• To drive new business digitally to the BQF
• To understand the current digital reach we have as an organisation and to understand the effectiveness of our current communication channels (linkedin, twitter, newsletters, website, referrals)
• To set us up with Search Engine Optimisation, to ensure we are top of the list in relevant searches
• To set us up with the technology/ systems/ process we need to simplify, effectively understand the impact of and optimise our communications (google analytics, tag management etc)
• To help us remove/ revitalise outdated information from the web and old marketing channels
• To leave us with a coherent digital marketing/ comms strategy and clear training on how to use and build on the new tools you have helped us implement
Project Instruction
Project 1 Digital Marketing; creating noise
You are required to produce a report at the end of your digital consultancy project that captures the following:
1. Overview of the project (e.g., client and industry brief, project objectives, scope, stakeholders, resources, planning, work breakdown structure etc)
2. Analysis of Digital business transformation opportunity at host company to become an intelligent enterprise.
3. Core Digital technologies/tools/systems implemented/observed at client site and/or utilized for project scope achievement and collaboration.
4. Include at least one theoretical framework and explain how the execution of the project was aligned to that framework.
5. Execution of the project (how long did it take, who was involved, who are the customers, users) and discuss the project methodology as well.
6. Project outcomes: to which extent the outcomes matched the project objectives)
7. Reflection part: what went right, what went wrong, why it went wrong, how did you go about it, what lessons did you learn?, your interaction with peers and project coordinator (where applicable) - you may consider the components of the theoretical framework adopted (see point No. 4) to outline your reflection.
8. Conclusion and recommendations.
Attachment:- Digital Marketing.rar
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