Good evaluation of the strategic scenarios. There is some linkage to the analysis with greater emphasis is on future trends. Identification and evaluation of the strategy is based on use of appropriate methods but is likely to have few of weaknesses in evidence. The recommendation is made and is largely strategic. There may be weaknesses in justification based on the analysis Excellent evaluation of the strategic scenarios with thorough linkage between the analysis and future trends. Appropriate and accurate use of strategy tools(s) has been to used to accurately identify the strategy based on available evidence. This is likely to identify some future areas of opportunity or potential problems. The are used to form and justify the strategic recommendation Outstanding evaluation of the strategic scenarios with outstanding linkage between the analysis and future trends.

Evaluation of strategic scenarios and recommendation for the future strategy Some, but largely inaccurate use of tools to evaluate strategy. No linkage to evidence. Likely to be opinion based. Recommendations are either absent, entirely operational and largely based on opinion and assumption Strategic scenarios are evaluated but there are many inaccuracies due to poor research and poor linkage to analysis. Focus is likely to be operational. Recommendations are either absent or operational Strategic scenarios are evaluated but with be inaccuracies and the emphasis is likely to be on the present situation. Recommendations are likely to be largely operational. There may be some linkage to the analysis.

Identification of and understanding of strategic issues facing the firm Some assessment of the issues facing the firm but this is likely to be opinion based rather than stemming from evidence. Emphasis may be on operational issues. Some assessment of the issues facing the firm but this is likely to be opinion based rather than stemming from evidence. The emphasis is likely to be on the present. Emphasis may be on operational issues. Some assessment of the issues facing the firm stemming mainly from the evidence. The emphasis is likely to be on the present. Emphasis may be too much on operational issues. Assessment of the issues facing the firm stemming from the evidence. The interpretation of the evidence considers future developments. The emphasis is likely on the future. Emphasis is more on strategic issues rather than operational. Assessment of the issues facing the firm stemming from the evidence. The emphasis is likely to be on both present and the future. Key trends are identified. Emphasis is heavily weighted on strategic issues rather than operational.

Selection and application of appropriate tools and frameworks for analysis and evaluation No tools are used. Or tools that are selected are inappropriate or used incorrectly Some tools are used but the selection indicates that the student does not understand their use. Tools may be used but are used inappropriately and do not help to gain insight. Tools are used and the selection is related to the appropriate purpose. The effectiveness of the use of tools is reasonable and helps to provide some insight. Appropriate tools are selected. They are linked in a way that leads to insight in the majority of areas Excellent selection and linked use of tools leads to insight and displays original thought (based on evidence) in many areas Outstanding selection and application of tools and frameworks which leads to the development of original thought with a basis on evidence.

Assessment Criteria 1-34 35-39 40-49 50-59 60-69 70-100 Use of and referencing of appropriate quality and range of sources Minimal use of evidence from largely non reliable or dated sources. Referencing is largely missing from within the report. Some use of evidence from largely non reliable or dated sources. Referencing is present in few areas of the report. Some use of evidence from largely generally reliable sources. Possible over reliance on a limited range of sources. Referencing is present in all areas of the report. Use of evidence from reliable sources. A wide range of sources is used. Accurate referencing is present in all areas of the report. Evidence is drawn from a wide range of complementary and sometimes contradictory sources. Referencing is comprehensive and accurate throughout the report. Evidence is drawn from a wide range of complementary and sometimes contradictory sources. Referencing is comprehensive and accurate throughout the report.

Core learning outcomes On completion of this unit you should be able to: Assessment number Demonstrate in-depth knowledge of the tools and frameworks of strategy in order to select the appropriate ones with which to perform meaningful analysis to generate coherent strategic options and choice. 1 Select and apply a range of strategy tools, concepts and frameworks to analyse unstructured problems based on the issues presented by the external and internal business environment and use the analysis to evaluate and design appropriate strategies. 1

Feedback Date 15 working days from the due date shown above Details of how to access the feedback BREO. Feedback will appear in the ‘My Grades’ section of BREO. A short instructional video of how to access this is on your Student Gateway page of BREO As Masters Students and senior business people you should look critically at your organisation. This is not disrespectful but a way of developing your business skills (which is the point of the Exec MBA). You should not therefore merely accept that what is being done is the only potential option. You should look at it from a critical perspective and think if there are different or better options. In business this approach forms part of a healthy discussion which leads the company forward.

Feedback details The university policy is that you will receive prompt feedback on your work within 15 working days of the submission date. Exceptionally where this is not achievable (for example due to staff sickness) you will be notified as soon as possible of the revised date and the reasons behind the change. Submission Date Unit Week 14 – Friday 10th May Please submit your assignment through BREO unit site by the stated deadline. You are allowed a single submission only, so make sure you are happy with your work and that you submit the correct document.