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Case Study - The sleeping giant
Case Study questions:
As a marketing consultant, you have been asked to produce a set of recommendations on the key macro-environmental factors that may influence Giant's success in the Netherlands, United States, United Kingdom, Germany, France, Japan, Australia, Canada, and China. You are required to:
1) Use secondary research sources to collect macro-environmental information about Giant's markets using appropriate academic sources of information.
2) Produce a report that synthesises the information collected through secondary research and critically evaluate these markets using relevant international marketing theories. The report should contain a set of recommendations to Giant which identifies opportunities and challenges in Giant's internationalisation plan. Justify your recommendations and, where relevant, use examples to support your argument.
Attachment:- The sleeping giant.rar
Verified Expert
This paper is on Global marketing and therefore presents ideas on marketing management. This paper borrows much from a course title: The sleeping giant that presents ideas on Taiwan’s success in the global business and the existing link to the dominance in computer hardware industry. Based on the case study therefore, this paper gives answers to the use of secondary sources to collect macro-environmental information about the giant markets. It also gives information that synthesizes collected knowledge through secondary research as well as an evaluation of these markets with the use of relevant international market theories. This paper has been prepared on Microsoft office words document.
Thank you for the quick delivery! I am already reading through, so I will let you know if any correction is needed. I will review it to let you know if it's okay or not. I hope my teacher will be satisfied with the assignment this time prepared by your team as it seems very good and I'm personally getting fed up of requesting for change every time with other sites. GREAT JOB.
Analysis and Recommendations 30% Evaluation and critical analysis of the topic, synthesis of ideas/concepts, appropriate conclusions, justified recommendations Presentation 10% Spelling, punctuation, grammar, layout, accurate CU Harvard Referencing style, writing style academic/professional Feedback grading: <40 Poor; 40-49 Satisfactory; 50-59 Good; 60-69 Very Good; 70+ Excellent
Assessment Criteria (tick as appropriate) Poor Structure and Presentation 10% Content is organised and appropriate; coherent; flow of information, arguments, concepts Knowledge and Understanding 20% Identifies, explains, draws on appropriate global marketing theories, models, literature to demonstrate depth and breadth of research to address the questions Application 30% Application of theory or practical examples given appropriate to context
Please note: 1. Please note that work submitted late (where an extension/deferral has not been granted) will automatically attract a result of 0%. This will count as a failed attempt, and may result in you failing the module overall. You may be eligible to resit the failed assessment(s), subject to the University’s regulations on reassessment. The maximum module mark that can be awarded for resit work is 40%. 2. Extensions will be in accordance with University and Faculty policy. Students MUST keep copies (electronic file if done on computer) of their assignment. Please submit an electronic copy of your assignment via the module web using the Turnitin icon. (See instructions on module web) The electronic version of your assignment may be used to enable checks to be made using anti-plagiarism software and approved plagiarism checking websites.
please keep plagiarism level below 20% and use Harvard referencing style. I will forward u the assignment format in a short while. thanks Learning Outcomes Assessed: Research, critically analyse, discuss and synthesise the dynamics and key aspects of the international business environment and their affect on marketing performance. Marking Scheme: Structure and Presentation 10% Content is organised and appropriate; coherent; flow of information, arguments, and concepts Knowledge and Understanding 20% Identifies, explains, draws on appropriate global marketing theories, models, literature to demonstrate depth and breadth of research to address the questions Application 30% Application of theory or practical examples given appropriate to context Analysis and Recommendations 30% Evaluation and critical analysis of the topic, synthesis of ideas/concepts, appropriate conclusions, justified recommendations
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