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Marketing Assignment -
Produce a report that compares and contrasts two local market offerings (goods, services, or experiences) in Malaysia. The two offerings must be from the same category, which will be directed by the tutor.
1. Each individual student will produce a report detailing one offering's marketing efforts, i.e:
This report must be supported by strong evidence, including but not limited to: computer screen shots, brochures, photos taken by you, and other appropriate forms of evidence of the offering's marketing activities in Malaysia.
2. Write a contrast and comparison section, based from the two market offerings. This section should be strongly supported by theories and concepts studied during the semester.
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