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Produce a marketing strategy for a company

Assignment Help Marketing Management
Reference no: EM132428414

BUSM4302 - Strategic Marketing in the Digital Economy - University of Worcester

Learning Outcomes:

1. Identify, use and evaluate key tools of traditional and digital marketing
2. Demonstrate their ability to recruit and retain customers in digital and non-digital marketing spaces.
3. Critically evaluate the effectiveness of their strategies

Individual report: marketing plan

This assignment requires you to produce a marketing strategy for a company or organisation of your choice. The strategy must integrate both digital and traditional marketing techniques.

Your analysis must be supported with references to relevant course theories and concepts.

Report Template

  • Introduction
  • Situation analysis
  • Objectives and Strategy
  • Tactics and control
  • Conclusions
  • References

Attachment:- Strategic Marketing in the Digital Economy.rar

Verified Expert

The report is about marketing strategy of ola cabs in UK. Focus is on situational analysis, Strategy presentation and Action. PESTLE, SWOT and other related evaluation is done as part of the report. Conclusion and references are given based on analysis. Tactics and promotional positioning presented as per the needs of the marketing strategy.

Reference no: EM132428414

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