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SUBJECT: Global Consumer-products Companies Target Low-Income Consumers.
BONUS INFORMATION
1. Companies such as Siemens, GE, Nestle, and Procter and Gamble targeting the 'bottom of the pyramid'.
2. Which types of marketing communications may be necessary to launch an innovative product such as Procter and Gamble's PUR in emerging markets?
3. Which changes in consumer attitudes and behavior are required for successfully launching a product such as PUR?
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