Processing of making pricing decisions

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Reference no: EM131122096

I need your help with my Marketing assignment. I have been asked to summarize "Pricing Decisions" topic into one to two pages. "Pricing Decision" contains the following main points:

1. Processing of Making Pricing Decisions

- Strategic Pricing Objectives

- Estimating Demand and Perceived Value

- Estimating Costs

- Analyzing Competitors' Costs and Prices

2. Methods Managers Use to Determine an Appropriate Price Level

- Cost-Oriented Methods

- Competition-Oriented Methods

- Customer-Oriented Methods

3. Deciding on a Price Structure: Adapting Prices to Market Variations

- Geographic Adjustments

- Global Adjustments

- Discounts and Allowances

- Differential Pricing

- Product-Line Pricing Adjustments.

Reference no: EM131122096

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