Processes for creating and communicating

Reference no: EM133664752

Question

According to Hunt, Mello & Deitz (2023), "marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large" (p.16). Refer to M1S3, what is customer value? If you were opening an ice cream shop in your hometown, how would you create, communicate and deliver value to your customers.

Reference no: EM133664752

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