Process of understanding marketing performance

Assignment Help Operation Management

Reference no: EM132201626

During casual conversation with the company President you talked about Marketing control, i.e., the process of understanding marketing performance, and the importance of the need for control over efficient allocation of marketing effort and the need to compare planned and actual performance. He has asked you to make a formal presentation on a Marketing Control Process at a meeting of the Marketing V.P.s of the company's various divisions. What would you tell them?

Reference no: EM132201626

Questions Cloud

What mechanisms are employed to ensure coordination : What do you think are the usual obstacles to coordination and what mechanisms are employed to ensure coordination?

For paradox of coordination and control : For “Paradox of Coordination and Control," is the objective of better coordination antithetical to better control?

Use in this painting to cause your eyes to perceive depth : Regarding “space,” what specific techniques does the artist use in this painting to cause your eyes to perceive depth?

What are the characteristics of distributor : What are the characteristics of a distributor? What roles/activities do they carry out? When would a firm use them as intermediaries? Etc.?

Process of understanding marketing performance : During casual conversation with the company President you talked about Marketing control, i.e., the process of understanding marketing performance,

Few pure products or very few pure services : The Product – Service Continuum suggests that there are very few pure products or very few pure services.

Discuss the impact political-economic-social-technological : Discuss the impact political, economic, social, technological, legal and environmental factors affect the movie industry?

Why is it important to have flexibility in leadership : Why is it important to have flexibility in leadership? why is it important to develope team members?

What did you actually accomplish on the project this week : What did you expect to accomplish on the project this week? What did you actually accomplish on the project this week?

User Account

All Pages