Process of negotiating a contract

Reference no: EM1320118

You are the marketing vice president of a large soft-drink company. Your company's advertising agency is in the process of negotiating a contract to employ a superstar female singer to promote your product. Discuss the reference group factors that you would consider before the celebrity is hired. Please feel free to use a real soft-drink company and a celebrity of your choice with this posting.

Reference no: EM1320118

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Process of negotiating a contract : You are the marketing vice president of a large soft-drink company. Your company's advertising agency is in the process of negotiating a contract to employ a superstar female singer to promote your product.

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