Process of interpreting a sender message

Assignment Help Marketing Management

Reference no: EM13729860

Question 1: Putting thoughts, ideas or information together in symbolic form is called:

encoding.
deciphering.
shaping.
flighting.
decoding.

Question 2: _____ is defined as the passing of information, the exchange of ideas or process of establishing a commonness of thought between a sender and receiver.

Advertising
Sales promotion
Encoding
Decoding
Communication

Question 3: Instantaneous feedback on how effective a marketing communication method is will most likely be possible in:

personal selling situations.
radio advertising.
television advertising.
direct mail advertising.
mass communication channels.

Question 4: Advertisements for Planter's nuts describe the nuts as a delicious snack food for everyone. The television commercials show animals that eat nuts as part of their usual diet trying to convince humans to share their Planter's nuts. Which of the following can be identified as a channel for this ad?

Television
Computer-generated animals
Increase in the sales of Planter's nuts
The can of Planter's nuts shown in the ad
The people in the ad

Question 5: Nonpersonal channels of communication include:

newspapers, magazines, billboards, and salespeople.
salespeople, friends, relatives, and spokespeople.
reference groups, sales clerks, and telemarketers.
television, radio, newspapers, and magazines.
television, salespeople, and radio.

Question 6: _____ is the process of interpreting a sender's message into thought.

Decoding
Encoding
Channeling
Responding
Transmitting

Question 7: The experiences, perceptions, attitudes and values a consumer brings to a communication situation is referred to as his or her:

semiotic experiences.
field of experience.
common ground.
source characteristics.
selective perceptions.

Question 8: The _____ of communication is the person or organization that has information to share with another person or group of people.

Essence
Source
message
decoder
channel

Question 9: An ad by the Tennessee Department of Tourist Development encouraging people to choose the state of Tennessee for their vacation destination was published inSouthern Livingmagazine. The ad shows various scenic pictures of Tennessee and includes the slogan, "Tennessee sounds good to me." In this print ad, the source of the advertising message is:

the Tennessee Department of Tourist Development.Southern Livingmagazine.
the people in the scenic pictures.
the slogan.
readers of the magazine.

Question 10: _____ is any unplanned distortion or interference in the communication process.

Semiotics
Selective perception
Noise
Feedback
Blocking

Reference no: EM13729860

Questions Cloud

Product of the accounting cycle : Financial statements are a product of the accounting cycle. Think about two different companies: a manufacturing company, and a retail company. Why would different companies have different accounting cycles? Would you expect the steps of the ac..

Describe how the topic relates to biodiversity : Explains why you chose this particular topic - Describe how the topic relates to Biodiversity and Evolution - Details how a changing environment may have had an effect on the organisms.

What do you think art is : What do you think art is?Why do you think it is important to study art as an academic discipline?How is a work of art different from something that is artistic or creative?

Informed consent and ethical challenges : In each case, answer the questions at the end of the case and give researched references to support your assertions; also, explain what would be the ethical course of action and the legal requirements for action in the case.

Process of interpreting a sender message : the process of interpreting a sender's message into thought. Instantaneous feedback on how effective a marketing communication method is will most likely be possible

Describe the nature and sources of fortescues : How has the setting of goals and values assisted Fortescue in achieving strong organisational performance - Describe the nature and sources of Fortescues competitive advantage.

How the depiction of the human figure has changed : How the depiction of the human figure has changed. Be sure to note such things as general appearance of the figures; their body types; whether the figures have been stylized, elongated.

Frontrunner in revolutionizing the digital marketplace : Discuss if Apple will continue its path to be the frontrunner in revolutionizing the digital marketplace. Discuss if Apple's competition has increased their share of the marketplace at Apple's expense.

Business assignment hrm : Imagine that you are the HR director for a multinational firm that has recently begun to assign workers to international posts. You are responsible for determining the staffing needs of foreign operations.

User Account

All Pages