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Process of dividing travelers into specific groups

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Reference no: EM133182836

Market segmentation is a process of dividing travelers into specific groups based on their motivation for traveling. In addition, there are a number of different motivational factors involved in deciding a travel destination. For this week's discussion, please research and answer the following: 

  1. Where can DMO's find information on, and develop insights into, their target market's preferences and motivations?
  2. Name and explain at least three sources of information that can help define a target market.
  3. Indentify and explain in detail one specific target market that your DMO is actively marketing to.
    • Provide specific details about the lifestyle segmentation of the selected target market
    • Highlight demographics, psychographics, and geographics
    • Explain based on this analysis how the DMO is attempting to connect and communicate with this group.

Reference no: EM133182836

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