Reference no: EM132290309

Design Evaluation Report

The purpose of the design evaluation report is to determine how well you understand the process of creating a conceptual design based on the requirement specifications provided by a client, evaluating the conceptual designs against a set of criteria and constraints, and choosing the best one for implementation at the client's site. Since your team must provide the best solution, keeping in mind who the ultimate client is and not a solution for someone living in Perth, it is important to know if you obtain the capability of evaluating a concept independently from your teammates.

INTRODUCTION:

It is always a mystery as to how original designs come about. Most people think that the solutions to the hardest problems are birthed by companies in board rooms or in cubicles, where the employee sits for hours on end pondering over the problem until the solution jumps out. And when that happens, it becomes obvious that the solution proposed must be the next step in the company's progression to becoming better. However, this is not really how it works.

In most cases, great ideas that result in amazing solutions for large problems are not birthed in the office but instead while relaxing at a coffee shop, exercising, walking around, or just talking to your friends. These ideas are then discussed and debated, and sometimes pitched using the back of a napkin, bar coaster, or used envelope. Then once it is out in the open, it is refined to the point where a final design can be visualized, refined, and pitched to the client. As shown in lecture, this method of creating and pitching a conceptual design has birthed companies such as Xerox and Southwest Airlines. It is also constantly used by CEOs of companies, such as Richard Branson of Virgin Airlines, or in companies known for innovation such as Google, as a means of coming up with new ideas to further the company's potential.

It is this method that is an essential skill to the engineer. Top rated engineers are not those who are only great in their analytic abilities, but those who are able to envision a future with solutions to today's problems, be creative in the solutions, and able to discuss and pitch their ideas to those who are in and not in their field. It has been said that the most important man in the room at an engineering meeting is not the head engineer, but rather the CFO (chief financial officer) since if he is not convinced that the project is worthwhile to invest in, he will not release the funds for the project. And if that happens, then nothing moves forward.

In this phase of the design process, you will be given the opportunity to create a conceptual design that is a possible solution to the problem that your group is facing, describe the conceptual design using words and diagrams so that your project manager will be able to fully understand your conceptual design and how it possibly solves the problem, and then evaluate the design against a design criteria to see how it matches with what is expected from the solution.

REPORT FORMAT

The Design Evaluation Report will be marked out of 100 marks and will be 35% of your overall percentage marks for the unit. It will basically describe and evaluate a proposed conceptual design as a possible solution to your group's problem. As a result, the structure of your report should be:
• Cover
• Executive Summary
• Contents Page
• Introduction
• Conceptual Design
• Evaluation of Conceptual Deign
• Conclusion
• References
• Appendix
o Individual Reflection Below is a description of each part.
• Cover Page
A page with:
• Project, unit and Curtin logo present,
• Author, student ID, company name and date of submission
• A relevant picture relating to this submission

• Executive summary
This section should include briefly the purpose of this report, problem being addressed, design criteria used in the report, score obtained by the conceptual design and the main reasons why it was given that score. The page limit is 3 pages and the word limit is 1000 words.

The marking for this section will be based on:

Executive Summary (10 marks)

• The executive summary should include the:
• Purpose of design evaluation
• Statement of the project brief
• Explains research method used, scope and limitations of the report
• Design criteria used to evaluate conceptual design, including weightings
• Score for the conceptual design
• Main reasons for the score

• Contents page
A list of numbered sentences that summarizes the body of the project and points to page numbers. It should strongly suggest a systematic design process has been followed.

It is suggested that you use the table of contents generated by Word. Under "Home" tab, use "Heading 1" for each major section style (ex: 2. Human factors) , "Heading 2" for a first sub-level section style (ex: 2.1 Men in Sadhikhola, Nepal), "Heading 3" for a second sub-level section (ex: 2.1.2 Men who live in the Southeast corner of Sadhikhola, Nepal), etc. When you are done, generate the table using "Table of Contents" "Contents" (first option) under "Reference" tab. This will remove problems with aligning page numbers, which some people have.

In addition, a table of figures must be included if graphics are used in the report. This table is included as part of the mark associated with the contents page.

The marks that are attached to the formatting of the contents page fall under "Consistent and logical formatting of contents page, body and graphics" in the marking criteria; this is worth 5 marks.

• Introduction
This section should briefly explain the problem statement and key stakeholders associated with the project.

The marking for this section will be based on:

Quality of Introduction

• Details the report objectives and outlines the problem to be addressed
• Explains research method used, scope and limitations of the report
• Outlines the structure of the report

1. Conceptual Design
This section will outline the conceptual design that you have chosen to evaluate. The conceptual design should have come from your team meeting brainstorming session during your project meeting. This section is where you fully explain the conceptual design using text accompanied with relevant graphics to illustrate the concept. Each graphic must be accompanied with text to explain the graphic. The concept must be explained thoroughly enough so that the reader understands how the conceptual design works, how it solves the problem you are addressing, and any improvements or innovations in the design. When structuring this section, be sure you provide answers to the following:

o Explanation of the theory behind the conceptual design. This may include answering questions such as: (1) why does the conceptual design work? and (2) Are there equations that govern a process used in the conceptual design? If it has been used and proven to work in another location, it is advantageous to cite that in this subsection.

o What improvements have you made to the design (if it was implemented in another location) to meet the design criteria or how did you adapt the theory to meet the design criteria.

o Explain the refined conceptual design and how it works. If there are multiple parts, you might want to explain how each part works.
The marking for this section will be based on:

Section 1: Conceptual Designs
• 1 quality conceptual design is clearly identified and described. Description must include:
o Theory behind the conceptual design
o Improvements made to an existing product on the market to meet the design criteria or how the theory was adapted to meet the design criteria
o Explanation of refined conceptual design and how it works.
• Engineering graphics to illustrate the concept that:
o Effectively present relevant information. Overall dimensions of concept must be included.
• Every argument must be supported by at least 2 credible references

Attachment:- Design Evaluation Report.rar