Process of analysing organisation its operating environments

Assignment Help Marketing Management

Reference no: EM131496534 , Length: word count:2500

Marketing Strategy Development Assignment

Topic: Chose a company which do Market segmentation

Body Requirements:

This assignment requires you to undertake the process of analysing one organisation and its operating environments from a marketing perspective.

You will provide an overview of this organisation, as well as detail the type of orientation towards marketing it takes. You are also required to examine and analyse the context and environments in which this organisation operates (its industry and the macro-environmental forces impacting on the industry).

PESTEL analysis
Production concept
Marketing concept
Selling concept

Instructions -

The report must address the following issues: Please note: It is recommended that you follow the outline presented below and answer each question as it is presented.

Issue 1:

Provide a brief description of this organisation and the industry to which it belongs.
Intellectual work
You may also want to include in this description any mission statements, value statements or 'slogans' that this organisation utilizes to communicate its purpose.
Role of the brand
In describing this organisation, please also identify its orientation towards marketing and provide relevant, detailed and factual supporting evidence to substantiate why you have identified this specific orientation.
Finally, include a brief description of the product(s) this organisation offers the market. And comment on what role the brand has in this organisation's marketing strategy.
Company, competitors, collaborators, contacts

Issue 2:

Analyse each of the 5Cs for this organisation: (SWOT analysis)

a. Company - what are the strengths and key resources, what are some of the weaknesses? What are the opportunities and threats?
b. Customers - who is the company serving and what type of behaviour is 'typical' from them?
c. Collaborators - describe their suppliers, distributors or other partners that help the company to deliver their products to the market? If company doesn't have any - explain why it is not necessary.
d. Competitors - who are the current main competitors, are there any potential new threats or new entrants to the marketplace?
e. Context - what other factors affect this organisation (e.g., legal, political, technological, etc.)?

Format: Report Format

Title
Introduction
Table of content
Body (In text citation)
Conclusion
Recommendations
Reference list (Harvard style) (Min 10 references -Soft references and hard references)

Reference no: EM131496534

Questions Cloud

What roles did each team member assume : Explain how your group assigned tasks. What roles did each team member assume? Examples: team leader, reviewer, coordinator, worker, etc.

Describe a previous project in which you were involved : Describe a previous project in which you were involved, where scope creep occurred. Explain why it occurred and at least one way it could have been prevented.

Sstf disk-scheduling algorithm : Starting from the current head position, what is the total distance (in cylinders) that the disk arm moves to satisfy all the pending requests.

Define technological innovation or marketing innovation : In a technology product such as the Segway do you think further technological innovation or marketing innovation will be the key to its continued success?

Process of analysing organisation its operating environments : This assignment requires you to undertake the process of analysing one organisation and its operating environments from a marketing perspective

Discuss the implications of agency that apply in situation : Discuss the implications of agency that apply in this situation, and describe at least one way the company may be able to cancel or return the order in question

What mitigation processes might be used to resolve : What mitigation processes might be used to resolve differences?Conclude with a statement of expected concurrency with the risk cubes of peers.

Optimal replacement algorithms : How many page faults would occur with the optimal replacement algorithms?

Define features of transactional and transformational leader : Apple is credited with putting Silicon Valley on the map, and creating Silicon Valley's hard-working yet corporate-casual environment.

Reviews

len1496534

5/15/2017 6:17:59 AM

Australian student, total 2500 words, I haven't chosen any Topic. So, expert can choose it but just need to make sure that It will be suitable to Australian market. Length: 2500 words (includes references) This length limit includes any text, figures, tables, in-text references, and appendices. This limit does not include the cover page, table of contents, or list of references (at the end of assignment). Formating: Report and please ensure that the report includes page numbers on each page.

Write a Review

Required(*) Message

User Account

All Pages