Process in web analytics

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Reference no: EM133220541

Selecting the right analytics tool is an important process in web analytics and for the organization that will be using the metrics to base business decisions and strategies. Research the many web analytics tools that measures web traffic, such as OWA, Piwik, Google Analytics, Yahoo Web Analytics, WebTrends and IBM Web Analytics, just to name a few. Please answer the question below.

Research the many web analytics tools that measures web traffic, you may use any of the listed above or you can find and select an analytics tool that you found. You are to select only one (1) analytic tool.

Describe why you found this analytics tool interesting and what features does it offer that may be attractive to an organization to begin using?

Reference no: EM133220541

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