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Describe your process for conducting an informal situational analysis on the Shell Company.
What areas did you consider in your analysis?
Based on your situational analysis, describe the business, marketing and branding strategies.
Describe the alignment of the business, marketing and branding strategies. Be sure to address the following questions:
At what points do they intersect and diverge? o How strategic is this alignment? o What are the dangers of not aligning these strategies?
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The report is about Shell company. It conducts a informal situational analysis. It describes business, marketing and branding strategies. Report identifies alignment of these strategies to each other. Analysis reveals that these strategies are aligned to each other. Report illustrates danger of not aligning strategies to each other.
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