Reference no: EM132710748

Give a brief outline of how you, as the Manager, may use the various methods of formal and informal research to benchmark against these leading competitors and best practice organisation to provide a basis for setting standard of excellence to establish within the policies and procedures of ACA Travel Agency;

You are to consider the following

• Primary or secondary sources for gathering information
• Analysis of competitive environment and service trends
• Use of Focus groups for data collection
• Qualitative and Quantitative research
• Feedback from internal colleagues and customers