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Procedure in formulating marketing plans in organisation

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Reference no: EM133213265

Question 1.

1 Explain the following concepts of marketing:

A) Production

B) Product

C) Selling concept

D) Societal marketing

2. Explain the marketing concept with an example.

Question 2.

1. What are the primary and secondary sources of marketing information?

2. Discuss in detail any five sources of marketing information.

Question 3.

Discuss the four basic foundations of marketing practices.

Question 4.

1. Explain the procedure in formulating marketing plans in an organisation.

2. Define organisational marketing policies. What main points are included while framing marketing policies?

Question 5.

1. What is product knowledge? How is it important to have excellent product/service knowledge?

2. Discuss various types of specific product knowledge related to products and services to be marketed.

Reference no: EM133213265

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