Problems in the global marketplace

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-Select a well-known US Business that has had problems in the global marketplace. It could be a cultural issue, or a legal issue or an ethical issue, or any issue that caused problems in or prevented them from being successful in that market.

-Research, Analyze and discuss the problem in detail, why did they make this decision, what could they have done differently in the planning process to avoid the issue?

-Was the mistake offensive to the local population and were they able to regain the trust of the locals?

-Analyze and discuss various solution to the issue, once the mistake had been made, what were there options, why did they select the new strategy, and did it work?

-Provide a recommendation as to how other companies can learn from the mistakes made and how others could avoid the issues, as well as a conclusion that wraps up all the ideas presented.

Reference no: EM132869253

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