Reference no: EM132847945

Problem 1: Streaming Services Survey.

A marketing researcher wants to investigate whether there is any relationship between preferred streaming service and age in order to properly advertise a particular streaming service. A sample of 552 individuals who responded yes to subscribing to a streaming service were asked their most watched service and age. The options listed for streaming subscriptions were: Netflix, Hulu, Amazon Prime Video, Disney Plus, and Other. The individuals were grouped into three age ranges: 18-35, 36-53 and 54-71. The data set found in our StatCrunch Group presents these 552 individuals' responses. The data set is called ""

• a) Use StatCrunch to create a one-way table for the variable "Streaming Subscription" using both counts and percentages. Select Stat Tables Frequency. Select "Streaming Subscription" in the Select Column(s) box, and select both 'Frequency' and 'Percent of total' in the Statistic(s) box by holding down the Ctrl Key (Command Key on Macs) when making these selections. Copy your table into your solutions document and then manually round the values in the "Percent of total" column to two decimal places in the StatCrunch table that you have copied into your solutions document.
• b) Interpret your findings from the table in 1(a) by identifying the subscription service with the largest and smallest percentage. Use complete sentences with context and include the streaming subscription name and percentage in the sentences.
• c) Use StatCrunch to generate a two-way table for the variables "Streaming Subscription" and "Age".  

Go to Stat Tables Contingency With Data (since you have the raw data in StatCrunch). Select "Streaming Subscription" as your row variable and "Age" as your column variable. In the "Display:" box, select only "Percent of Total." Lastly, unclick (or deselect) "Chi-Square test for independence" since it is highlighted by default by holding the Ctrl key and clicking on it. Copy the entire table into your solutions document.

• d) Identify the largest and smallest percentages of individuals sampled (552) from the two-way table you constructed in part (c) (i.e. the percentages found inside the table). Explain the references of those percentages in both context and calculations. Provide both the value of the variables that make up the cell and the percentage in your answer in two complete sentences.
• e) What values are the same when looking at both your one-way table from part (a) and your two-way table from part (c)? Be specific if referencing rows or columns. 
• f) Now, create two more two-way tables keeping "Streaming Subscription" as your row variable and "Age" as your column variable. One table needs to include row percentages and the other needs to include column percentages. To do this, select "Row percent" in the display box for the first table and "Column percent" for the second table. Include both tables in your solutions document.
• g) Specifically interpret the meaning of the row percentage found in the "Netflix" and "18-35" cell. Note that there are 74 observations in that cell.
• h) Now, specifically interpret the meaning of the column percentage found in the "Netflix" and "18-35" cell. Note that there are 74 observations in that cell.