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Problem - Salespersons Report and Analysis
Tavaris Instruments Company employs seven salespersons to sell and distribute its product throughout the state. Data taken from reports received from the salespersons during the year ended December 31, 2012, are as follows:
Salesperson
Total Sales
Variable Cost of Goods Sold
Variable Selling Expenses
Ainge
Brohm
Carr
Harrell
Losman
Null
Skelton
$560,000
565,000
460,000
510,000
530,000
695,000
500,000
$308,000
310,750
234,600
188,700
259,700
236,300
245,000
$112,000
124,300
82,800
102,000
100,700
118,150
100,000
Instructions -
1. Prepare a table indicating contribution margin, variable cost of goods sold as a percent of sales, variable selling expenses as a percent of sales, and contribution margin ratio by salesperson. Round whole percents to a single digit.
2. Which salesperson generated the highest contribution margin ratio for the year and why?
3. Briefly list factors other than contribution margin that should be considered in evaluating the performance of salespersons.
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