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Chapter case 4 (strategic management 2nd edition : Frank T Rothaermel) about Nike's core competency: The Risky Business of Fairy Tales
1. The case indicates that Nike's core competency is to create heroes. What does this mean? How did Nike build its core competency? Does it obey the VRIO attributes?
2. What would it take for Nike's approach to turn from a strength into a weakness? Did this tipping point already occur? Why or why not?
3. What recommendations would you have for Phil Knight and Nike? Can you identify a way to "reframe" the competency of creating heroes? Or a new way to think of heroes that would continue to build the brand?
4. If you are a competitor of Nike (such as adidas, Under Armour, New Balance, or Li Ning), how could you exploit Nike's apparent vulnerability? Provide a set of concrete recommendations.
Explain the project team roles and the characteristics of the team members sought to fill these roles. Comment on the number of key managers that were selected to serve on the project team and whether this was a success factor or not.
1. Describe SWOT analysis as a way to guide internal analysis. How does this approach reflect the basic strategic management process? What are potential weaknesses and limitations of SWOT analysis?
Development of Strategic Alternatives
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