Reference no: EM131091897

E-Commerce Plan Paper

Write a minimum of 10 pages, paper on a company's e-commerce practices. You may select a company you currently work for, have worked for in the past or one you research on the internet. You should also research and discuss if you agree or disagree with the practice. If you disagree, tell me what you would do different. Be sure to discuss the following topics.

1). Explain how to Outline a marketing plan.

2). Explain how to identify the marketing mix concepts in relation to market segmentation.

3). Explain the environmental factors which influence consumer and organizational decision-making process.

4) Identify the elements of the communication process between buyers and seller in business.

5). Describe how to utilize marketing research techniques to implement competitive marketing decisions.