Reference no: EM132903647

Question 1 : Use or apply 5 consumer behavior concepts, model or theory to support the problem and solution as show as below.

Problem 1. Cost more expensive

• Customers are usually charged fees in addition to the cost of the food when ordering via an online delivery service.
• A booking fee, payments for busy areas, and even a tip for the delivery driver are examples of these fees.
• Therefore, customers have to pay a higher price than usual for ordering in a restaurant.

Problem 2. Orders from nearby restaurants

• Orders can only be fulfilled by restaurants located in the order's zone
• The farthest can only be 5-6 km
• One reason is to ensure that the food delivered to you is warm
• This is a flaw because not all restaurants will be open all the time.

Problem 3. Cannot contact riders directly

• Only a live chat agent who coordinates with the delivery person can be contacted.
• This can trigger a delivery delay.
• It is extremely difficult to alter or cancel an order.
• This is due to the fact that the device cancels orders on the app when the wait time is about an hour.