Problem on Integrated Marketing Solutions

Assignment Help Marketing Management

Reference no: EM131804534

Problem: Integrated Marketing Solutions is a consumer-products marketing services firm. Currently, the firm is handling the launch of a new book for one of its publishing clients. The campaign includes advance review copies for key book reviewers, "Coming Soon" posters for booksellers, an author book-signing tour, and several television interviews. Everything has been produced and scheduled for release next week. Today, Jane Kershaw, the account executive, has learned that although the book received numerous favorable reviews, the review quoted on all of the promotional materials is fabricated.

Questions: 1. What should Jane do? Why?

2. What does the AMA Statement of Ethics say about accuracy in promotional materials? Go to marketingpower's website and review the code. Then, write a brief paragraph describing how the AMA Statement of Ethics relates to this issue.

Reference no: EM131804534

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