Problem on-defending an organization reputation

Assignment Help Marketing Management

Reference no: EM131825907

Problem: Part 1: How Organizations Proactively Approach and Respond to Social responsibility/Sustainability

Select an organization that has a known interest in social responsibility and/or sustainability.

Write a 1,050- to 1,400-word paper that addresses the following questions:

• Why did you select this organization?

• Why do you think this organization is socially responsible and/or interested in sustainability?

• How does the organization actively demonstrate these principles?

• What public relations efforts are in place to help promote organizational efforts toward social responsibility/sustainability?

Use specific examples from the organization's websites, advertisements, or social media to illustrate your points.

Include two references with your paper.

Part 2: Approach to Crisis Management: Defending an Organization's Reputation

Select one of the following case studies to read and do research on from The Practice of Public Relations:

• Race Relations with that Soy Latte?

• Selected case: Uber Success Brings PR Problems

• Ethical Hammer Falls on Daddy Huxtable

• Up Your Bucket for a Wonderful Cause

• The Rise and Fall of Queen Martha

Write a 700- to 1,050-word paper and respond to the questions at the end of your selected case study to form the basis for your response.

• What went well regarding the PR response to the situation?

• What might you have recommended to improve the response?

• Cite PR concepts from your text, ERRs, or other sources to support the points you are making. Include two references with your paper.

Reference no: EM131825907

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