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Problem of creating eye-catching ads

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Middle managers of a marketing firm were addressing the problem of creating eye-catching ads that were able to be easily reproduced in both color and black and white. One manager said, "The main problem here is we design using color to lure the consumer instead of relying on the benefits of the product itself." Which of the following best describes the decision-making problem that this manager is exhibiting?

Reference no: EM132374905

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