Problem based on the product life cycle

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Reference no: EM133222756

Assignment:

Should we kill off any idea to get carp as a food back into the growth stage? All of us are too young, but some historians claim that carp was a huge part of our diets as a poor country controlled by the British. In fact, it must be a European thing, they still eat carp in Europe as a premium fish entree.

My initial reaction was there would be no way to accomplish this. The I think of another ugly fish with whiskers that is served in fine dining restaurants. I like catfish. Can we do anything with Carp. Please read/view the material provided in our content this week, and your input based on the product life cycle and any marketing ideas you can implement.

Think about all 4 Ps-- Product/Price/Promotion/Place or how are we going to serve it, price it, promote it, and to what markets and how will we distribute this fish? Please provide at least one B2B and one B2C example.

Reference no: EM133222756

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