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Assignment:
Customer service management has been established to become one of the critical components in managing an organization. Realizing its importance, SIRIM has developed a model known as the CSM Model, consisting of five pillars: customer-centric, customer service delivery, customer communication and feedback, customer service data analysis, and customer segmentation and engagement. The model has included four enablers, comprising human capital management, service delivery operations management, technology, systems, and support management, and knowledge and information management. Based on the CSM Model, verify the Air Asia's customer service practices.
Using both the buying center and buying process, compare and contrast what the marketing department and salespeople.
, they need to ask themselves: what social media platforms should they choose, and what factors should they consider when determining the most suitable platform
Assume you have narrowed down the target market to middle to upper class women aged 18-25 living in major cities. Explain your reasoning for each and utilize the advertising objectives to help convey your message.
What feedback mechanism should public relations develop in this situation? What is an ineffectual way of deploying this plan? Provide two examples of what not to do in this situation. When is a proactive crisis management plan needed? And why?
How would you address Sara's concern about the level of privacy in an online versus off-line database? What are ways in which she might be able to use the database for better understanding consumer behavior and building customer relationships
If some executives and board members were aware of the attempt to fix prices, should they be punished beyond not receiving bonuses and decreases in salary? Why or Why Not
Discuss its social media usage and how the firm is using various platforms. Evaluate the firm's social media strategy and make recommendations.
your company is currently engaged in business activities both nationally and internationally. a country you are
Make at least four marketing mix recommendations for implementation during the next year. Include a rationale for the recommendations, as well as operational.
Identify the total addressable market and the initial target market of the company's signature product (or service) for one of the companies
What is the difference between a brand and a product? What are brand names and brand Mark's and what is their purpose?
Offer an example of an unsuccessful brand extension, where the new brand likely damaged the parent brand equity. Why do you feel it was unsuccessful?
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