Probably of product orientation

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Reference no: EM132133374

This assignment must be posted in APA format with at least two scholarly references. Responses should be 500-700 words in length.

Take the following companies: (for each one)

a.. Apple Computer

b.. Coca Cola

c.. Nike

d.. Federal Express

e.. McDonalds

Identify their original (Distinctive Competency) D.C. (it probably goes back to the early days of the company and is probably of product orientation). Next, tell me how they used (Unique Selling Proposition) U.S.P. (how did they communicate their D.C. to their target audience). Next tell me if you believe they were able to establish (Extra Value Proposition) E.V.P. (a relationship with their customers). Tell me if you believe they lost their original D.C. and how it happened. Finally, tell me what you believe the new D.C. is.

Reference no: EM132133374

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