Probability sampling refers to sampling approach

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Reference no: EM132219085

1. Probability sampling refers to a sampling approach where every participant in a study has a known chance of being selected for that study.

True False

2. A market researcher is interested in ensuring that there is no significant difference in education levels (i.e. highest level of education achieved) between males and females in a research sample. The market researcher decided to do a Crosstabs analysis and chi-square test using gender and education levels to check this. Why did the researcher choose to do a Crosstabs and chi-square test?

A. Because the researcher wanted to check the significance levels

B. Because the researcher had two numerical variables to analyse

C. Because the researcher had two categorical variables to analyse

D. Because the researcher wanted to test the difference between the group means

E. Because the researcher had one numerical variable and one categorical variable to analyse

3. A market researcher is interested in whether or not there is a significant difference in socio-economic status (measured as low/ medium/ high) between males and females in a particular consumer sample. What sort of statistical test is the researcher most likely to use?

A. ANOVA with posthoc tests

B. Repeated measures or paired samples t-test

C. Crosstabs analysis with chi-square test

D. Independent groups t-test

E. Correlation analysis

4. Falsification of market research results can be justified in some instances.

True False

5. Collecting data on consumer postcode is what type of data?

A. None of the above

B. Interval

C. Ratio

D. Nominal

E. Ordinal

Reference no: EM132219085

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