Reference no: EM133170842

PRL201 Content Creation for Social Media - Torrens University Australia

Assessment - Social Media Strategy Proposal

Learning Outcome 1: Analyse the new media landscape and social media strategies

Learning Outcome 2: Create engaging multimedia content using a range of social media platforms to reach target publics

Learning Outcome 3: Analyse, evaluate and adapt social media campaigns

Assessment Context:

In this individual assessment, you are required to analyse the current social media efforts of a client or organisation of your choice and consider the new media available to develop a social media proposal. You are also to consider key trends in the current social media marketing environment affecting the chosen organisation and use this to guide strategy development.

The three assessments in this subject are based on the organisation you choose in Assessment 1. You present a social media strategy proposal in Assessment 1 which outlines your ideas for content development and an implementation plan. In Assessment 2 you develop the actual posts based on the ideas presented in the proposal, taking on any relevant feedback. The posts must be created on the social platforms identified in the proposal. Assessment 3 is a reflective analysis and evaluation of the whole process.

The types of organisations you could choose from could be:
1. A local café or hospitality outlet
2. A local retail outlet
3. A non-government organisation (NGO), a not-for -profit (NFP) or a charity
4. A family business
5. A local community organisation /club
6. A new business start-up
7. A local event
8. Any small or medium size business

NB: Do not choose a large company that already has a strong and established online presence.

Option 1: Working with a real client directly with access to their social media platforms
Choose a small or medium size business, which you have direct access to work with. This will allow you to work with its social media platforms and request permission to post on behalf of the organisation. By choosing this option you will be gaining a practical understanding of how to deal with a real client and its needs, identification of real target audiences, and a realistic evaluation of online engagement.

Option 2: Selecting a real business but setting up hypothetical social media platforms
If you have no access to work directly with a real organisation for the purposes of this assessment, choose an existing business that requires improvement with its social media presence and base your proposal around this. It may be in an industry you are interested in working in. In this option, you would set up new social media platforms and use your own name and the code of this subject to identify the social media accounts (e.g. Your Name - PRL201). The information would be based on a real business but your posts are in a hypothetical social media setting.
NB: With this option, you must delete the profiles at the completion of receiving final marks for the subject.
For both options, a deep understanding of target audiences is required to ensure the social media proposal and respective posts are engaging and relevant to the public (s).
Assessment Instructions:

• Choose from the two options to develop the social media proposal
• The proposal should include sufficient material to use as a pitch to a client in order to sell the strategy to them.
• The client you choose will be carried through ALL the assignments for this subject.
• In the social media strategy proposal, you must include:
a. Cover page
b. Table of contents
c. Introduction
d. Brief background of the client
e. SWOT Analysis of current social media efforts of the client and media landscape (Opportunities and threats should be referenced)
f. Identification of appropriate target audience(s) and a profile created
g. Social media strategy objectives
i. At least four (4) SMART objectives
h. Detailed social media plan, including:
i. Selection of social media platforms and a brief justification.
ii. Content development concepts/themes for each platform. These creative social media content strategies should be justified with relevant theory and links to best practice from facilitated classes, essential readings and your own research.

iii. Implementation schedule including dates, time of posting, frequency, tone of voice and suggested topics. Please refer to the content creation list for content development ideas and also the social media planner for implementation.
A minimum of two (2) social media platforms must be proposed.
A minimum of two (2) posts a week (for 5 weeks) must be included in the proposal (i.e., one post for each platform per week as a minimum).
Posting will occur over weeks 6 to 10 inclusive -see Assessment 2 brief
i. Briefly outline your intended evaluation & analytic tools and relevant metrics that could be used to measure the success of your strategies. Hint: consider what you are trying to achieve in your objectives.

j. References (APA Referencing).

Attachment:- Content Creation for Social Media.rar