Private label brands use to gain consumer loyalty

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Private label brands (PLBs) have had relative success over prominent manufacturers' brands. What are the reasons for the success of PLBs? What are consumer concerns regarding PLBs? What strategies should Marketing Managers of PLBs use to gain consumer loyalty? What are your attitude toward private label brands? Has your attitude changed over the past few years? Why or why not? Will the success of private labels continue or will they falter?

Reference no: EM131030870

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