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Question
The residential division of Prism's high-speed Internet service uses one advertising agency while its commercial division uses another. two analyst, Andy and Brad, are asked to test evaluate the effectiveness of the two agencies. Andy proposes an A/B test that compares the click- through rates per ad for the two agencies. Brad proposes a difference-in-difference test in which the budget for both agencies are increased by 50% and the percent change in click-through rates are compared. what might be the sources of selection bias for the two proposals? which is likely to be smaller?
This document contains various important questions and their appropriate answers in the subject field of Economics.
Economics is the study of the principles governing the allocation of scarce means among competing ends when the objective of the allocation is to maximize the attainment of the ends.
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