Principles-practices of integrated marketing communication

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PRINCIPLES AND PRACTICES OF INTEGRATED MARKETING COMMUNICATION (IMC)

You work for an advertising agency that wants to gain The North Face as a client

- Develop an IMC pitch for The North Face

- Outline how you would develop an IMC campaign for the company

- An advertising pitch describes the proposal of an advertising agency to promote a product or service.

The pitch states the objectives for the campaign and describes how the campaign will deliver its intended results.

Reference no: EM132227047

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