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Principles paper - Place, Promotion and Pricing ( Use Marketing concepts)
Choose two different products and compare and contrast their distribution strategies and pricing decisions. Discuss the following points of comparison:
- Distribution strategies aim to deliver the product to the right people in the right place. Look at your two products and discuss where the products are available and what type of distribution channels the companies utilize. You should also discuss the companies approach to special offers and discounts in relation to their promotion strategies.
- Pricing decisions directly impact revenue. Examine the product pricing strategies of the two products in terms of internal and external considerations that affect each product's pricing decisions and identify the pricing approaches used by the two companies.
You must use outside sources to support your recommendations. ( articles, websites, and other information sources)
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Which customer segments are served? What customer needs, wishes, and desires are satisfied?
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