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1) Why are the principles of strategic communication important to utilize when working in the technology field? Does it really matter?
2) What impact does social media have on public relations practices, particularly crisis communications and reputation management? How significant is it for organizations today to monitor content on social media sites, including hash tags and other signs of internal and external dialogue?
3) How should crisis communications preparedness plans address the proliferation of social media outlets?
4) From the perspective of crisis communicators concerned with social media, what else could Domino's have done or said to prove with action that its key messages are sincere? What other messages could Domino's have delivered?
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