Principles of marketing strategy development

Assignment Help Marketing Management

Reference no: EM132854501

MGT304 Strategic Marketing Management - Southern Institute of Technology

Learning Outcome 1: Critically interpret nature and scope of marketing strategy.
Learning Outcome 2: Critically analyse the key principles of marketing strategy development
Learning Outcome 3: Compare and contrast marketing strategies for new and growth markets.
Learning Outcome 4: Recognise marketing strategies for hostile and declining markets.

Essay

ASSIGNMENT TASK

Write a report to Airbnb's Marketing Manager.

Airbnb's Marketing Manager has contracted you to write a report to compare and contrast marketing strategies for new and growth markets relevant to the organisation. You would like to impress the Marketing Manager by also making suggestions around marketing strategies for later stages in the product life cycle for hostile (mature) and declining markets. You can use case samples from the industry to support your suggestions. Discuss the nature and scope of marketing strategy as well as the key principles of marketing strategy development in the introduction to your report.

You are required to draw on essential literature and theory about strategy development, strategy tools and concepts and be able to discuss them intelligently in order to successfully complete this assignment.

Your report should cover:

1. Discussion of the nature and scope of marketing strategy, its relationship to corporate strategy and relevance to business success.

2. Critical discussion of the key principles of marketing strategy development.

3. A comparison of suitable strategies for Airbnb for new and growth markets and what differentiates these from each other.

4. Suggestions for suitable strategies for Airbnb for hostile and declining markets.

5. References to key concepts in strategy development throughout the report.

Attachment:- Strategic Marketing Management.rar

Reference no: EM132854501

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