Reference no: EM132272294

Principles of Marketing

Choose the best answer

1. A ceiling fan company launched a new website featuring product pictures and relevant articles. New content included installation templates, best practices for decorating and designing with ceiling fans, design examples, and comparisons of the various fan features. Along with the new website launch, the company released new tools to measure the metrics of various areas of the site. The ceiling fan company’s marketing team wanted to know how much the content section was being used by customers. They pulled some KPI numbers for the content, such as page views per article, number of social media shares, and number of PDF downloads. This is an example of what level of a company’s KPIs?

1. Campaign-level KPIs

2. Team-level KPIs

3. Marketing tactic-level KPIs

2. George is starting the campaign plan for his specialty chocolate company, Sucre. He remembers from his previous marketing experiences that there are a few critical pieces of information he needs to know before launching into the action plan. What does George need to know at the beginning of his communication action plan?

1. the campaign deadline dates, date conflicts, and people’s time limitations and availabilities

2. the budget, the accounting method, and the fiscal reporting template

3. the IMC tools and methods the campaign will be using