Reference no: EM133253048

Part 1

There's nothing I loathe more than conforming to the mob, but, in this case, there's no way out of it. The stats hit the nail straight on the head to the umpteenth degree. In regards to the income, we're right in the range they speak of. It's pretty plateaued in the middle of the graph though, so that's not out of character I don't feel like. Composition-wise, we're most definitely a married with kids type of deal. We're on the narrower margin of 6 people in a family though, so go us for being different & plentiful in numerics. It's the Catholic way. I don't quite fit the age mold though. Probably because most of the people in this area that are my age go to in-person college.. whoops! Missed that memo. And, lastly, I could've told you without even looking at this graph, this place is whiter than sour cream. It's over 75% Caucasian. The suburbs on crack, I call it.

Part 2

Taco Bell has a wide-spanning demographic, targeting those who like to eat after 8pm especially. If there had to be two target groups though, they'd be "Connected Bohemians" & "Pools & Patios". I was going for a college kid, young, work hard by day, ball on a party budget by night traits. This seemed to fit the bill. Being midscale, without kids, these people are the prime target for a late night Taco Bell snack to soak in the rest of their youth while their metabolism is still on their side. Some traits of this breed are "attending college sports events, used Spotify streaming services, visits New York City, & owns a Subaru." I'm cracking up at how specific & spot on this is. The pools & patios group are the younger, married couples that have kids who are financially cozy. You see, I think once a young adults start balling out in the real world, there's something about pulling in the nostalgia of day's passed in that "brings them back to their roots". That's why these couples will buy their whole family Taco Bell every now & then on the way back from school to expose their kids to the good things in life that may not necessarily be "finer". Also, get this: "listens to Spanish adult hits, owns a Mitsubishi, uses Samsung galaxy tablet to read newspaper." I mean, come on, it doesn't get any better.

I would use all of this, surprisingly helpful & hilariously specific, demographical information to market & advertise Taco Bell's product in a way that stirs up allllll of the emotions. I want commercials that make those on the other side of the screen go, "man, that crunch wrap supreme looks like the good old days." I want THAT kind of immediate association with good times rolling, good conversations flowing, & memories being made with cheap food & good company by your side.

References

White, S. (2012). Principles of marketing. Bridgepoint Education, Inc.

Claritas. (n.d.). Retrieved October 6, 2022, from https://claritas360.claritas.com/mybestsegments/?ID=64&menuOption=learnmore#zipLookup

• Argue why their identified products or services would be more, equally, or less appealing to your segment.
• Peruse their segments' summary pages as necessary.