Principles of international marketing

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Reference no: EM131783047

A Reflection of The Coca-Cola company's principles of international marketing as it relates to the following topics;

  • The Coca Cola's international products or services. What locations and countries do they operate in?
  • The foreign cultural, economic and political environments Coca Cola operates in and the unique situations these cause
  • The international strategies Coca Cola uses in their foreign markets.
  • How Coca Cola conducts market research, and how this helps them with new product launches or expansion into new countries.
  • Coca Cola's export pricing and how they adapt to products or services for the overseas market
  • Coca Cola's international communications efforts and how they help the company grow.
  • Coca Cola's international product management and branding strategies

Reference no: EM131783047

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