Principle of attention driven design

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Reference no: EM132292583

1. According to the video, which is NOT identified as a principle of conversion?

a. Credibility

b. Call to Action

c. Attention

d. Closing

e. Context

2. Which of these is NOT a principle of Attention Driven Design?

a. Consistency

b. Alliteration

c. Anomaly

d. Proximity

3. What does the principal “Context” mean?

a. The context of the page needs a low attention ratio

b. Designing post-click experiences that are consistent to the data established prior to the click.

c. Clearly communicating your unique value proposition in your context.

d. Aligning every element on your landing page with your campaign goal.

4. What is a message match fail?

a. When you fail at writing an awesome ad

b. When you have multiple messages in your ad

c. When you fail to match the message in your ad with the searchers intent

d. When your landing page does not match the message of your ad

Reference no: EM132292583

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