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Principals of marketing

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Principals of marketing, chapter 3 discussion questions

Name several nongovernmental regulatory forces. Do you believe that self-regulation is more or less effective than governmental regulatory agencies? Why?

In what ways are cultural values changing? how are marketers responding to these changes?

What are four dimensions of social responsibility? What impact do they have on marketing decisions?

Reference no: EM131118533

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The rapid advance of computer technology : Unless adequate controls are implemented, the rapid ad- vance of computer technology can reduce a firm's ability to detect errors and fraud. Therefore, one of the critical responsibilities of the management team in firms where computers are used ..
Principals of marketing : Name several nongovernmental regulatory forces. Do you believe that self-regulation is more or less effective than governmental regulatory agencies? Why?
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