Principal features of outback steakhouse''s strategy

Assignment Help Operation Management

Reference no: EM13789127

Outback Steakhouse - "Going International"

1. What are the principal features of Outback Steakhouse's strategy in the US? Why has the strategy been so successful?

2. What are the key elements of the international expansion strategy being proposed by Hugh Connerty?

3. Assess the proposed strategy in relation to

(a) Should Outback Steakhouse expand internationally, or would it be better to expand through starting new restaurant chains within the US?

(b) Does the strategy outlined by Connerty make sense?

4. If Outback is to expand internationally, advise Chris Sullivan on

(a) The optimal rate of international expansion.

(b) The best mode of entry into foreign markets (e.g. direct management, JV (Joint Venture), franchise).

(d) Whether Connerty is the right person to head the International Division.

Additional Questions:

5. Do a SWOT Analysis of Outback Steakhouse. What does it suggest?

6. What are the 5-Forces by Porter?

7. What are the key success factors in the casual dining portion of the restaurant industry? Build-up a strategy on the Key Success Factors.

8. What are the primary elements of Outback's strategy in the United States? What resources/capabilities have been critical to Outback's success?

Possible further Questions (can be found as part of previous questions):

9. What are the standout business and economic characteristic of the restaurant industry?
10. Assess the alignment between Outback's proposed international strategy and these key resources and capabilities developed in the United States.
11. If Outback does expand internationally, what would you recommend as far as which countries to pursue first, the best mode of entry into these countries, and the pace of international expansion? If you recommend that Outback not expand internationally, how might Outback further develop its business opportunities in the U.S.
12. What major issues and conditions is the restaurant industry facing in the US?
13. What recommendations would you make to Outback Steakhouse to keep increasing sales and profit margins in his stores?

1. What are the principal features of Outback Steakhouse's strategy in the US?

Outback Steakhouse's strategy in the US - Principle Features:

Strategy of Outback Steakhouse: Differentiation

Astute positioning within the intensely competitive US restaurant business through differentiation strategy.

Principle Features:

1- Differentiation Strategy (central of chain's differentiation: High quality of food and service, relaxed ambience and comfortable experience)
2- Limiting service to dinner (Outback serves only dinner)
3- Customer satisfaction
4- Outback Location and Australien Theme
5- Management and ownership structure, Benefits for employees
6- Human Resources - Selection of managers and employees
7- Long term relationship with suppliers and employees
8- Constant drive for innovation and improvement
9- Diversification: Entry into other market or restaurant concepts besides the traditional Steakhouse Market- JV with Carrabba's Italien Grill

Reference no: EM13789127

Questions Cloud

How might porters diamond of national advantages : Prepare in a Word document using APA guidelines for margins and page numbers in header and spacing - Evaluate their characteristics and assess the extent to which they are comparable in terms of market commonality and resource similarity.

Contextual and institutionalized discrimination : Create a Creative Original 5 to 10-slide powerpoint presentation on the three different forms of discrimination patterns that occur in police agencies

The role and importance of research : The Role and Importance of Research

Effective interest method of amortizing bond discount : On July 1, Year 1, Cobb Company issued 9% bonds in the face amount of $1,000,000 which mature in ten years. The bonds were issued for $939,000 to yield 10%, resulting in a bond discount of $61,000. Cobb uses the effective interest method of amortizin..

Principal features of outback steakhouse''s strategy : What are the principal features of Outback Steakhouse's strategy in the US? Why has the strategy been so successful. What are the key elements of the international expansion strategy being proposed by Hugh Connerty

Online institution of higher education : Would it be possible to properly implement HPWS in an online institution of higher education? If your answer is yes, how would you implement HPWS as an HR team leader?

Bonds with a face value-present value of the principal : On January 1, 2010, Ellison Co. issued 8-year bonds with a face value of $1,000,000 and a stated interest rate of 6%, payable semi annually on June 30 and December 31. The bonds were sold to yield 8%. Table values are as follows:

Describe the differences between chain stores and franchises : Describe the differences between chain stores and franchises. Briefly explain the difference between the active voice and the passive voice. Include an example of each one.

Controls for granting credit to new customers : Ken Smith, the partner in charge of the audit of Houghton Enterprises, identified the following significant deficiencies during the audit of the December 31, 2007, financial statements: Controls for granting credit to new customers were not adequate...

User Account

All Pages