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Primary Scales
A nation-wide, upscale grocery store is considering releasing a new line of quinoa-based organic foods under the store's private label. They would like to do some marketing research before doing so, however, in order to determine how well current and potential customers might accept these products.
In this assignment, you are asked to illustrate the use of primary scales for measuring consumer preferences for quinoa-based, organic food products.
Your assignment should be in a paper 3-4 pages long, not including the required title and reference pages. Adhere toAPA Requirements. Include at least three scholarly sources (you may use the recommended readings) to support your answers. Remember to use in-text citations as appropriate and to include your sources in your reference page.
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