Primary research for marketing purposes is warranted

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1. Name one example of when primary research for marketing purposes is warranted:

1. When the information for developing a campaign is not otherwise available.

2. When overall direction for the initiative is lacking.

3. When too much detail is available.

4. Both A and C.

5. None of the above.

2. Little’s Law Firm has just one lawyer. Customers arrive randomly at an average rate of 6 per 8 hour workday. Service times have a mean of 50 minutes and a standard deviation of 20 minutes. How long does a customer spend at Little’s Law Firm on average? Remember: any time you see the term "random" associated with the job arrivals it means the coefficient of variation is equal to one; that is, the standard deviation in the time between arrivals is equal to the mean time between arrivals.

1. Approximately 98 minutes

2. Approximately 75%

3. Approximately 48 minutes

4. Approximately one hour

3. A local ice-cream parlor has 100 customers in the “rush” hour between 5PM and 6PM (assume that the customers arrive according to a uniform distribution, i.e., evenly spread out during the hour). If there are two employees who scoop the ice-cream for the customers, and one more who deals with the payments, then what is the takt time (i.e., Taktzeit) for the ice-cream scoopers?

72 seconds

100 seconds

36 seconds

50 seconds

Reference no: EM132174362

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