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Primary function of the product or service

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The package of satisfactions or utilities includes the primary function of the product or service, along with many other benefits imputed by the value and customs of the culture. In this case, the package of satisfactions received by the purchases of Barbie may be said to be Multiple Choice an integrated marketing plan. cheap prices and availability. the emphasis on education. the emphasis on fantasy. the fact that they are identical worldwide.

Reference no: EM133652715

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